Recent Posts by Lydia Georgieva

How Does Facebook Make Its Money?

Facebook is the most popular social network in the world, with 1.94 billion monthly active users as of the first quarter of 2017. And the best part of it is that this way of keeping in touch with friends and families comes for free for the users. But then how does Facebook make its money? We all know that this is from advertising but exactly how advertising helps generate the huge amount of revenue of the fastest growing tech company ...

Some resources for BM teachers

Finding suitable resources to introduce the context or theories and concepts to students in an engaging way is often challenging. So, I decided to try and help with this task by suggesting suitable resources with brief outline to IB BM teachers. Definitely there are variety of resources out there and this list can be just a starter list for exploring more Case studies have been the main tools for teaching business theories and concepts and several websites offer good case studies ...

The End of the Galaxy Note 7 Saga

By Wednesday, December 21, 2016 No tags 0

One of the biggest recalls in the consumer electronics history continues to attract attention. But Samsung Galaxy Note 7 is officially dead. So far the South Korean electronics company managed to recall more than 90 percent of the Galaxy Note 7 and bring them back home. The phone is not being made any more, can not be bought from legitimate sellers, and on 19th December the company is issuing an ‘angel of death’ software update which will prevent the phones ...

Using Video in the BM classroom

By Wednesday, November 16, 2016 No tags 0

This is another entry in a series of blog entries on using multimedia in the BM classroom. School and classroom is all about ideas and the BM classroom even more so. There is a great resource that teachers can use (and maybe many do already) in the BM classroom to spark discussions and help students understand challenging topics. This resource are the inspirational TED talks where you can find talks on different subjects. TED talks can help teachers bring ideas to the ...

Samsung Galaxy Note 7- Is it All Bad?

During the last month or so we have been listening and reading news about the fallout of the new Samsung Galaxy Note 7. Even maybe some of you have experienced first hand the issues with the battery of the phone exploding, being drained while charging and so on. The issues with Galaxy Note 7 have definitely affected many consumers and the company. In the study of Business management students have to learn how to develop SWOT analysis and the Galaxy Note 7 ...

Using podcasts in the BM classroom

By Monday, September 5, 2016 No tags 0

This blog entry is the third one in the series on using multimedia in the BM classroom. The focus is on podcasting. Do you use podcasts and podcasting in your BM classroom? If you still have not tried it yet now is the time. This blog entry will present some of the benefits of podcasts in teaching and learning BM topics and some resources to start with. What is a podcast? According to the New Oxford American Dictionary a podcast is a ...

Simulations in Тeaching BM Тopics

In the previous blog entry I started the topic of using multimedia in the BM classroom. Another interesting and engaging way to teach business topics is to use business simulations. More and more free business simulations are available online which is a huge progress from few years ago when there were almost no such resources available for free. Online simulations are another type of multimedia suitable to use for learning. Research has shown that people remember 20% of what they ...

Strategic Partnerships

Partnerships have always been an important strategy for businesses looking to grow in unfamiliar markets, attract new customer segments, or sell additional products and services. But they have also been tricky to work due to clashing corporate cultures and different business aims. Let’s look at some of those strategic partnerships that have happened lately and what are the business aims behind them. The Japanese auto-maker Toyota and the San-Francisco based ride-sharing company Uber are entering into a strategic partnership. Toyota is ...

Teaching Business Concepts Through Movies(1)

This blog entry is the first of a series focused on the use of multimedia in the Business Management classroom. Business Management is quite complicated subject and often teachers wonder how to make it more interesting and engaging to students. One way to bring some variety and diversity in the teaching methods used in the Business Management classroom is to use movies and video clips to provoke discussion and enhance students’ learning experience in a fun way. Movies tell us a ...

Apple’s China Strategy

Doing business is China is really, really difficult and this is a point on which there seems to be a broad consensus among foreign investors and foreign companies in China. The external environment with its various factors is too important and businesses need to consider those factors carefully when planning to move to a certain market. The importance of the external business environment jumped at me while reading some recent Apple news. Thus I would like to explore the story of ...

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