How Does Facebook Make Its Money?

Facebook is the most popular social network in the world, with 1.94 billion monthly active users as of the first quarter of 2017. And the best part of it is that this way of keeping in touch with friends and families comes for free for the users. But then how does Facebook make its money? We all know that this is from advertising but exactly how advertising helps generate the huge amount of revenue of the fastest growing tech company ...

The End of the Galaxy Note 7 Saga

By Wednesday, December 21, 2016 No tags 0

One of the biggest recalls in the consumer electronics history continues to attract attention. But Samsung Galaxy Note 7 is officially dead. So far the South Korean electronics company managed to recall more than 90 percent of the Galaxy Note 7 and bring them back home. The phone is not being made any more, can not be bought from legitimate sellers, and on 19th December the company is issuing an ‘angel of death’ software update which will prevent the phones ...

Samsung Galaxy Note 7- Is it All Bad?

During the last month or so we have been listening and reading news about the fallout of the new Samsung Galaxy Note 7. Even maybe some of you have experienced first hand the issues with the battery of the phone exploding, being drained while charging and so on. The issues with Galaxy Note 7 have definitely affected many consumers and the company. In the study of Business management students have to learn how to develop SWOT analysis and the Galaxy Note 7 ...

Strategic Partnerships

Partnerships have always been an important strategy for businesses looking to grow in unfamiliar markets, attract new customer segments, or sell additional products and services. But they have also been tricky to work due to clashing corporate cultures and different business aims. Let’s look at some of those strategic partnerships that have happened lately and what are the business aims behind them. The Japanese auto-maker Toyota and the San-Francisco based ride-sharing company Uber are entering into a strategic partnership. Toyota is ...

Apple’s China Strategy

Doing business is China is really, really difficult and this is a point on which there seems to be a broad consensus among foreign investors and foreign companies in China. The external environment with its various factors is too important and businesses need to consider those factors carefully when planning to move to a certain market. The importance of the external business environment jumped at me while reading some recent Apple news. Thus I would like to explore the story of ...

The Intricacies of Branding

We all know the famous brands such as Adidas, Nike, iPhone, Apple and others. But what exactly is a brand and why do companies need to brand their products? Branding is a marketing strategy that involves creating a differentiated name and image, often by creating a logo and/or a tag line, in order to establish a presence in the consumer’s mind and attract and keep customers. It needs to be clearly understood that branding is not just a logo or a ...

‘Tis the season for giving

It’s the season for giving and Mark Zuckerberg, the founder of Facebook announced at the beginning of December that he and wife Priscilla Chan intend to advance human potential and promote equality for all children in the next generation through their charitable foundation, the Chan Zuckerberg Initiative. The initial focus for the Initiative will be personalized learning, curing disease, connecting people and building strong communities. Zuckerberg went on to say that the couple will give 99% of their Facebook shares ...

Social enterprise, Social business and Sustainable organanizations

The International Baccalaureate aims to develop inquiring, knowledgeable and caring young people who can help create a better and more peaceful world through intercultural understanding and respect. Business management plays a key role in the process of putting the IB philosophy in practice. The course encourages the appreciation of ethical concerns, as well as issues of corporate social responsibility (CSR), at both a local and global level. Business does not have to just be about maximising profit. The Business management course encourages ...

Desirable accessory, technology solution or fad?

Wearable technology, wearable devices and fashionable technology are clothing and accessories that incorporate computer and electronic technologies. Smart clothes can be both practical and aesthetic, making technology a part of daily life. By embedding garments with electronics and sensors, they can exchange data with people and other connected devices, without human intervention. Wearable devices are, therefore, a good example of the Internet of Things, since they are part of the network of physical objects or "things". According to GlobalWebIndex, 71% of ...

VW’s smoke and mirrors

The German car giant Volkswagen (VW) is in crisis. In a scandal labelled “diesel dupe”, the world’s largest automaker has admitted that it rigged diesel vehicles in the US to pass emissions tests in the lab. According to the U.S. Environmental Protection Agency (EPA), some VW diesel cars sold in America had devices that could detect when they were being tested, and then change the engine performance to improve emission results. Once on the road, the engines switched back from ...