How Does Facebook Make Its Money?

Facebook is the most popular social network in the world, with 1.94 billion monthly active users as of the first quarter of 2017. And the best part of it is that this way of keeping in touch with friends and families comes for free for the users. But then how does Facebook make its money? We all know that this is from advertising but exactly how advertising helps generate the huge amount of revenue of the fastest growing tech company ...

Some resources for BM teachers

Finding suitable resources to introduce the context or theories and concepts to students in an engaging way is often challenging. So, I decided to try and help with this task by suggesting suitable resources with brief outline to IB BM teachers. Definitely there are variety of resources out there and this list can be just a starter list for exploring more Case studies have been the main tools for teaching business theories and concepts and several websites offer good case studies ...

Samsung Galaxy Note 7- Is it All Bad?

During the last month or so we have been listening and reading news about the fallout of the new Samsung Galaxy Note 7. Even maybe some of you have experienced first hand the issues with the battery of the phone exploding, being drained while charging and so on. The issues with Galaxy Note 7 have definitely affected many consumers and the company. In the study of Business management students have to learn how to develop SWOT analysis and the Galaxy Note 7 ...

Strategic Partnerships

Partnerships have always been an important strategy for businesses looking to grow in unfamiliar markets, attract new customer segments, or sell additional products and services. But they have also been tricky to work due to clashing corporate cultures and different business aims. Let’s look at some of those strategic partnerships that have happened lately and what are the business aims behind them. The Japanese auto-maker Toyota and the San-Francisco based ride-sharing company Uber are entering into a strategic partnership. Toyota is ...

Teaching Business Concepts Through Movies(1)

This blog entry is the first of a series focused on the use of multimedia in the Business Management classroom. Business Management is quite complicated subject and often teachers wonder how to make it more interesting and engaging to students. One way to bring some variety and diversity in the teaching methods used in the Business Management classroom is to use movies and video clips to provoke discussion and enhance students’ learning experience in a fun way. Movies tell us a ...

The Intricacies of Branding

We all know the famous brands such as Adidas, Nike, iPhone, Apple and others. But what exactly is a brand and why do companies need to brand their products? Branding is a marketing strategy that involves creating a differentiated name and image, often by creating a logo and/or a tag line, in order to establish a presence in the consumer’s mind and attract and keep customers. It needs to be clearly understood that branding is not just a logo or a ...