The Intricacies of Branding

We all know the famous brands such as Adidas, Nike, iPhone, Apple and others. But what exactly is a brand and why do companies need to brand their products? Branding is a marketing strategy that involves creating a differentiated name and image, often by creating a logo and/or a tag line, in order to establish a presence in the consumer’s mind and attract and keep customers. It needs to be clearly understood that branding is not just a logo or a ...

Leadership emotions

Over the centuries and into the modern day, writers and commentators have argued over whether good leaders are born or made, and whether physical skills and traits are more important than intelligence and personality. What is perhaps strange is that it is so difficult to isolate and categorise the key features of leadership and to identify the traits that make for good leaders. Writers on leadership seek the essence of leadership and whether it is possible to identify the characteristics ...