Lies, Damned Lies and Accounts

In a normal sense, an account of something means the telling of a story. What financial accounts do is to tell the story of business performance through numbers, although the story may require in-depth analysis to establish the real truth. Examination questions on accounts and finance are often avoided by students in IB examinations, but perfomance tends to be better on these 'harder' topics, than on the softer topics such a marketing and HRM, where there are no right answers. As ...