Price is what you pay – value is what you get

  Parents shopping for the Christmas must-have toys, such as the Furby toy, may be paying more online than in their local retail stores. The price of a product, for example, on Amazon’s UK website can change more than five times a day as aggressive ‘third-party’ sellers capitalise on this year’s most popular Christmas toys. As the supply of a product falls, such as for in-demand Christmas toys, prices tend to increase. Third-party sellers on Amazon change their prices depending on the ...