Facebook – ten years old, but showing its age?

Facebook is the world’s most popular social networking site and today it is celebrating its tenth birthday. Created by Mark Zuckerberg in his bedroom when he was a student at Harvard, it has become one of the greatest internet success stories of all time. Now, over 750 million users login every day and after ten years of poking, liking posting and sharing – it now has more than a billion registered users worldwide. So how does Facebook makes its profits? Well, ...

Changing business landscapes – new routes to success

China’s economic growth tumbled to its lowest rate in more than three years last month. The world’s second-largest economy grew 7.4% in the three months ending in September 2012, down from the previous quarter’s 7.6%. This was the lowest growth for Beijing since the first quarter of 2009. The Chinese economy has been stumbling for months, due largely to government lending and investment controls imposed to cool an overheated economy and inflation. However, the downturn worsened sharply last year after ...

Listen to your focus group!

Market research is neither an exact science, nor infallible, as many marketing failures will attest. Nonetheless, it is not the best idea to do the exact opposite of what your target market is telling you. On the UK’s TV version of the The Apprentice, two teams of budding entrepreneurs fighting to win a £250,000 prize fund to invest into their own business, were given the task of developing a new ‘free’, premium magazine (‘freemium’). Both teams carried out market research ...