Disruptive technology and change

It goes without saying that the internet, the World Wide Web and digitisation have proved revolutionary for business. However, the digital revolution is not a one-off event, but an evolutionary process that requires firms to constantly review their operations. Advances in digital technologies are potentially disruptive to established firms as they open opportunities for new entrants to markets. Almost every advance is billed as a breakthrough, and the list of “next big things” grows ever longer. Not every emerging technology will ...