Flying off the shelves

Marketing is a problem area for students. The major issue is that many students believe that they already have a good grasp of marketing, because it is all around them and they can tell you about the latest viral promotion or television advert. Unfortunately, students often mistake marketing for advertising or promotion and vice versa. The marketing mix consists of 4 elements, if it is a product, and up to 7 and 8 elements if it is a service. Of all ...

Has the news of the death of the high street been greatly exaggerated?

Over the last couple of months three major UK retailers have gone into administration; Comet an electrical retailer with 240 stores nationwide and 6,895 employees, Jessops a camera supplier with 187 stores and 1370 employees and this week HMV an entertainment retailer with 285 stores and 4350 employees. The three chains have a long history and much in common, in that they were badly managed and their businesses were undermined by the increase in online sales. HMV opened its first ...