Flying off the shelves

Marketing is a problem area for students. The major issue is that many students believe that they already have a good grasp of marketing, because it is all around them and they can tell you about the latest viral promotion or television advert. Unfortunately, students often mistake marketing for advertising or promotion and vice versa. The marketing mix consists of 4 elements, if it is a product, and up to 7 and 8 elements if it is a service. Of all ...

The Dimension Revolution

In previous posts I have spoken about the potential impact of nanotechnology. However, creating machines smaller than the size of a molecule has often been hindered by issues with power sources. Engineers have invented many miniaturised devices, such as medical implants, but the batteries to power them have been larger than the devices themselves, making them unusable. However, the revolution in 3D printing has allowed manufacturers to produce batteries smaller than the width of a human hair with the power to ...

QR Codes and Paper Docs

http://www.youtube.com/watch?v=lj3O3xi2gpw I'm sharing this video for several of reasons: I think the animation at the beginning is a great way (for students) to get a quick overview of the history of transmitting (written) communications. I think the use o QR codes on documents stored in the cloud might be an interesting step forward, or at least sideways, from sharing through a site like Google docs.  From this video, it looks like it is not a way to work collaborative, as you ...