The lunancy of hotel minibars

It is about this time of year that I normally focus on some vacation-related issue. In the past, I have examined all inclusive holidays and virtual tour guides. In this post, I would like to consider the concept of hotel minibars and their relationship to the business management programme and, in particular, accounting, finance and marketing. The major objective for most commercial businesses is to meet various targets related to revenue, market share or profit. Ultimately, the bottom line is the ...

Price is what you pay – value is what you get

  Parents shopping for the Christmas must-have toys, such as the Furby toy, may be paying more online than in their local retail stores. The price of a product, for example, on Amazon’s UK website can change more than five times a day as aggressive ‘third-party’ sellers capitalise on this year’s most popular Christmas toys. As the supply of a product falls, such as for in-demand Christmas toys, prices tend to increase. Third-party sellers on Amazon change their prices depending on the ...

Pricing for Baristas: marketing the Illy way

Looking for that 'perfect' media article to use as a mini case study is always difficult and time consuming. What we would like to present out students with is an engaging article that isn't too long and too complex, but one that has depth and substance, while covering a range of business topics and adding personal interest to a potentially dry topic ... oh, and one that can also stimulate debate. If the article has ToK issues as well; more ...