Inward Investment in Senegal

In March 2018 the Turkish leader announced deals worth almost US $600 million in Senegal, the latest sign that foreign investment in Senegal is gradually shifting eastward. France, Senegal’s former colonial ruler, has long dominated foreign investment. Since 2003, however, the country has seen a surge in interest from further afield. According to the UN Conference on Trade and Development (Unctad), most new foreign investment projects have come from non-western countries, including $2.8bn from the United Arab Emirates, $1.23bn from ...

Emerging Global Brands

Becoming a global brand is exceptionally difficult. Emerging-market firms struggle with limited budgets and unlimited prejudice. Last year, GfK, a consumer-research company, found that only one-third of Americans were willing even to consider buying an Indian or Chinese car. However, the Chinese telecoms giant Huawei has just overtaken Sweden’s Ericsson to become the largest telecoms equipment manufacturer. It follows Haier, which is already the leading global white goods maker with Lenovo challenging Hewlett-Packard to be world’s biggest PC producer. Emerging-market firms ...