Working smart – Say goodbye to 9 to 5

As the demands for a 24/7 consumer culture grows, organisations are increasingly recognising the benefits of working flexibly for both their staff and their profits. Technology has been a huge driver to changing the nature of the typical workplace from one where staff arrive at nine in the morning and leave at five, to organisations that accept a range of working arrangement giving employees flexibility on how long, where and when they work. Dave Coplin, the chief envisioning office at ...

Location, Location, Location

Location within the IB programme has often been a traditional, static approach to the concept of place within the marketing mix – examining where firms are located and the importance of getting location decisions correct for retail outlets. However, the commercial scene is changing rapidly with technology providing increasing mobility and information and markets becoming progressively more global and interconnected. Location is more about distribution networks, changing employment practices and virtual organisations than the siting of physical assets and entities, with ...