Globalised strategy

Globalisation measures the flow of goods, services, capital and labour between countries resulting in the closer integration of the economies, cultures, and political interests of the countries and peoples of the world. Joseph Stiglitz, economist and winner of the Nobel Prize, defined globalisation (in Globalisation and its Discontents) as: “The closer integration of the countries and peoples of the world ...brought about by the enormous reduction of costs of transportation and communication, and the breaking down of artificial barriers to the ...

Case studies and concepts: Lenovo

Growth is a topic that can be used as the focus for all 6 business management concepts: Change Culture Ethics Globalisation Innovation Strategy As a result, it will be useful for students to select a case study that relates to growth, as this can satisfy many questions set on Paper 2, section C. Given the broad nature of possible questions, it will be beneficial for students to research large multinational concerns to illustrate, and support, an answer to a concept based ...