Flying off the shelves

Marketing is a problem area for students. The major issue is that many students believe that they already have a good grasp of marketing, because it is all around them and they can tell you about the latest viral promotion or television advert. Unfortunately, students often mistake marketing for advertising or promotion and vice versa. The marketing mix consists of 4 elements, if it is a product, and up to 7 and 8 elements if it is a service. Of all ...

Technology on the catwalk

The fashion industry has long been at the forefront of applying technology in the design, manufacturing and marketing processes. The industry has taken this one stage further in the last few years by incorporating technology into the product itself. Fashion is now meeting technology in the form of wearable technology. Wearable technology or wearable gadgets are technology devices that can be worn by a consumer. These clothes frequently include tracking information related to health and fitness. Wearable technology has traditionally ...

We know you better than you know yourself

http://www.youtube.com/watch?v=7bXJ_obaiYQ "We know who you are, where you have been and what you will be doing in the future". The film 'Minority Report' released in 2002, predicted a future where billboards recognised passers-by via facial recognition, called them by name and delivered customer specific advertisements. The media later noted that the film had identified the future potential of many technologies, long before others had recognised the implications of their wide scale application. Indeed, in 2010 the Guardian published an article entitled ...

The battle of the brands in a digital world

A brand is a maker's name or trademark. According to Philip Kotler in Marketing Management, a brand is a ‘name, term, symbol or design which is intended to signify the goods and services of one seller or group of sellers and to differentiate them from competitors’. This very simple definition does not cover the full range of roles that a brand possesses. A brand is short-hand for a product’s quality and unique identity and for all the information that a ...

Changing of the guard in the smartphone market

Being an established brand adds significant extra value to a business and provides some security in poor economic conditions. For example, in Brand Finance’s list top 50 cosmetic brands by value, 19 of the 50 brands are over 60 years old, whilst 15 of them are over 100 years old. However, although brand loyalty can provide a cushion for many top brands, it cannot offer total protection from change and new competition, especially in sectors such as new technology. The mobile ...

Ensuring good examination practice – read the manual

Over the years I have written a large number of examiners reports. What is slightly depressing, but also inevitable, is that over that time they became quite repetitive. Put simply, every year students throw away unnecessary marks by not understanding the nature of the assessment, the examination rubric or directions for maximising performance. Unfortunately, the information supporting assessment is not centralised in one document; although the programme guide is a pretty important starting point and contains the minimum knowledge required. ...

Is football obscene?

The Global Polio Eradication Initiative (GPEI) spearheaded by the World Health Organization aims to eradicate polio worldwide. Pakistan has active and widespread transmission of polio and GPEI has set aside a $100 million budget for 2013 – 2015, although it presently has a shortfall of about 20% of this sum. Given the problems in the world, it can be argued that it is not only the chants on football terraces that are obscene. Today, 24 year-old Gareth Bale became the world’s ...

Time Management

I was recently pointed to this video about a time management tool. Although the model has some weaknesses, I think it would be a useful starting point for students about to undertake their internal assessment or extended essay in Business and Management (especially for your procrastinators). It needs following up, getting your students to identify and prioritise tasks in terms of importance and urgency (although I believe there is a continuum, which is not accounted for in the model) and ...

An idea – the key business ingredient: serendipity or skill?

Last week I watched the original wherethehellismatt for the first time. There are five major videos plus outtakes and background videos on YouTube. Like millions before me I loved the videos, but what I found intriguing was the ‘about’ section, which described the story of Dancing Matt Harding and his viral videos. ‘He put the video of his dancing adventures on his blog (back then people had things called "blogs"), and then in 2005 he found it on a new site ...