Globalised strategy

Globalisation measures the flow of goods, services, capital and labour between countries resulting in the closer integration of the economies, cultures, and political interests of the countries and peoples of the world. Joseph Stiglitz, economist and winner of the Nobel Prize, defined globalisation (in Globalisation and its Discontents) as: “The closer integration of the countries and peoples of the world ...brought about by the enormous reduction of costs of transportation and communication, and the breaking down of artificial barriers to the ...