Changing of the guard in the smartphone market

Being an established brand adds significant extra value to a business and provides some security in poor economic conditions. For example, in Brand Finance’s list top 50 cosmetic brands by value, 19 of the 50 brands are over 60 years old, whilst 15 of them are over 100 years old. However, although brand loyalty can provide a cushion for many top brands, it cannot offer total protection from change and new competition, especially in sectors such as new technology. The mobile ...

Windows into the future

Last week, two major technology companies did things that they vowed they would not do. Apple launched a small iPad in order to attack similar-sized devices marketed by its rivals Samsung, Google and Amazon. At the same time, Microsoft was launching its first ever computer it in the form of its Surface tablet, suggesting that the software giant has finally concluded that Steve Jobs was right all along: that in order to make consumer-friendly computers it is necessary to control ...

Groupon deals: a win-win or a win-lose proposition?

Although less than three years old Groupon, the daily deals internet business, has become the phenomena of recent times, with a staggering growth in revenues and subscribers (although it remains unprofitable). The company’s much vaunted initial public offering (IPO) is almost as eagerly awaited as that of Facebook. After postponing presentations to potential investors early this month because of volatility in stocks, the online coupon giant is now aiming to go public in late October or early November. The firm ...