Is the long tail wagging the dog?

Retailers are ruthless organisations. They set demanding revenue and profit targets for the goods they are prepared to display on their shelves; as a consequence big brands dominate their offering. Small firms, with limited ranges find it difficult to break the stranglehold of the major manufacturers. However, many industrial commentators expect the Web to revolutionise our culture and wildly expand our choices. Online stores are able to take a distinctly different approach to the products they offer, with digital technology ...

Crowds move from surfing to sourcing to financing

Small may be beautiful as E.F. Schumacher once said, but it is normally more expensive. How can smaller firms challenge the goliaths in any market, such as Apple and Samsung, when resources required for research and development are so significant and where large firms gain from substantial economies of scale? Mass production methods create cheap goods and, with automation and robotics, standardisation is no longer the automatic downside.  So what is the solution for a new, or innovative, firm wanting ...