Why? It’s what we do…

Most firms publish their mission and a vision statements. A mission statement defines an organisation’s purpose and primary objectives, stating ‘who we are and what we do’. Mission statements are targeted at internal and external stakeholders. By publishing the firm’s mission statement it is believed that everybody will know what their business is and relate to its purpose. As a result, employees should be motivated and fired up to achieve. This only works, however, if everybody understands and relates to the ...

Facebook – ten years old, but showing its age?

Facebook is the world’s most popular social networking site and today it is celebrating its tenth birthday. Created by Mark Zuckerberg in his bedroom when he was a student at Harvard, it has become one of the greatest internet success stories of all time. Now, over 750 million users login every day and after ten years of poking, liking posting and sharing – it now has more than a billion registered users worldwide. So how does Facebook makes its profits? Well, ...