Strategic Partnerships

Partnerships have always been an important strategy for businesses looking to grow in unfamiliar markets, attract new customer segments, or sell additional products and services. But they have also been tricky to work due to clashing corporate cultures and different business aims. Let’s look at some of those strategic partnerships that have happened lately and what are the business aims behind them. The Japanese auto-maker Toyota and the San-Francisco based ride-sharing company Uber are entering into a strategic partnership. Toyota is ...

Globalised strategy

Globalisation measures the flow of goods, services, capital and labour between countries resulting in the closer integration of the economies, cultures, and political interests of the countries and peoples of the world. Joseph Stiglitz, economist and winner of the Nobel Prize, defined globalisation (in Globalisation and its Discontents) as: “The closer integration of the countries and peoples of the world ...brought about by the enormous reduction of costs of transportation and communication, and the breaking down of artificial barriers to the ...

Culture eats strategy for breakfast

The relationship between the six concepts central to the delivery of the new Business Management programme is one that is worth exploring in detail with students. When applying concepts to contexts in the form of real life case studies, it is quickly apparent that there are significant overlaps and connections between the concepts and that considering any of them in isolation does not reflect reality. This post examines the relationship between culture and strategy, which seek to exemplify an organisation’s ...

Case studies and concepts: Lenovo

Growth is a topic that can be used as the focus for all 6 business management concepts: Change Culture Ethics Globalisation Innovation Strategy As a result, it will be useful for students to select a case study that relates to growth, as this can satisfy many questions set on Paper 2, section C. Given the broad nature of possible questions, it will be beneficial for students to research large multinational concerns to illustrate, and support, an answer to a concept based ...

Corporate social responsibility, social enterprise and philanthropy

The IB provides a distinct educational qualification, which rests on a strong philosophy related to the Learner Profile attributes. IB Learners strive to be inquirers knowledgeable thinkers communicators principled open-minded caring risk-takers balanced reflective As IB teachers we need to consider how best to represent these attributes within our subject. The aims of the business and management course at HL and SL are to: promote the importance of exploring business issues from different cultural perspectives encourage a holistic view of the world ...

Innovation: Why corporate culture is key

Booz & Company, the US management consulting firm, has been producing its Global Innovation 1000 study for seven years. This study consistently demonstrates that certain companies succeed in producing innovative new products and services year after year and as a result generate superior financial results. This year’s survey shows that the success of these companies is not a matter of how much they spend on research and development, but rather how they spend it. The 2011 Innovation 1000 report considered two ...

Pricing for Baristas: marketing the Illy way

Looking for that 'perfect' media article to use as a mini case study is always difficult and time consuming. What we would like to present out students with is an engaging article that isn't too long and too complex, but one that has depth and substance, while covering a range of business topics and adding personal interest to a potentially dry topic ... oh, and one that can also stimulate debate. If the article has ToK issues as well; more ...