Expanding your web

Over on the Teacher side of this blog series, you'll find a post by Barbara Stefanics with the same title as this one:  Expanding Your Web. We'll be writing on both "sides" of this blog, for Teachers and for Students, about situations and scenarios, online services and apps, hardware and networks, social and ethical considerations which are pertinent for today's internet user. Unless you've been under a rock, or deep in a cave, you're aware of the history of the Internet ...

Identifying, anticipating and satisfying consumer needs and wants

Marketing is an area that business and management students normally feel confident about. After all, everyone is surrounded by adverts and promotions and it is ‘simple’ to describe what is generally successful and what is not. However, marketing is not a topic that is generally handled well by students, either in examinations or coursework, as it is so easy to be generalised and unfocused with anecdotal information presented as ‘evidence’. This may explain why in the recent examination session, results ...