The Ice-Bucket Challenge

“Glance through your now ice-water-doused Facebook feed, and it may occur to you that the ice-bucket challenge — in which people dump ice water on their heads and film it to raise awareness about ALS — is among the most successful charity campaigns in recent history. But is it actually a short-sighted effort?” Catey Hill, Market Watch, August 22, 2014 A simple concept, a campaign to raise awareness, to take action, and to raise money for a worthy cause has assumed ...